Keyword Research

Keyword research is a crucial part of any Search Engine Optimisation work. Without it, you won’t know how your potential customers will find you, you won’t know where to put your focus and you’ll end up wasting your time and money.

What problems does your product or service solve? Who need to have such problems solved? In what way would your potential customer benefit from using your product?

Before we carry out this research, one of the 1st things will have to do is have a frank conversation with you about your business. Ultimately, we’ll be wanting to find out “who are your customers?” and “who will make you most money?” so that we can target them.

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SEO Checklist

You’ll receive checklist of important SEO factors for your reference and they relate to your site. Most of the factors will be in every site report, however, based on your site design and build, and your industry, there’ll be advisory points specific to you.

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Onsite SEO Changes

This part of the audit will tell you what need to be changed on your site so it is effectively optimised. This includes changes to ensure that the pages you want to rank on search engiens receive all the support it can from other pages on your site, as well as ensuring that people are pointed to where you want them to go.

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Monitoring and Reporting guide

Things that are measured tend to improve.

We’ll advice you on how to set up tracking system to monitor traffic to your site, as well as produce reports based on the monitoring. These reports will tell you what impact any of your markeing effort is having so you can make better informed decisions

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Competition Analysis

Why wonder around in the dark trying to find a successful way of doing something when there’s already a successful way of getting the results you want?

One of the quickest and surest ways to success is to model your business on what already works for your competitors in your market. We can take a look over your competitors’ site, identify what they are doing that’s working for them so that you can model those things, thereby cutting out much of the trial and error and cost of doing something from scratch.

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Traffic Analysis

We can look at your exist site traffic and tell you things like where your visitors come from and which pages are visited. Combined with keyword research we can tell you what your site visitors are after, why they may be leaving your site, and which traffic can be improved.

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Link Building guide

Links are the way of the web. It is an important factor for 2 reason. It is one of the ways people can find your site through referring pages. It is also one of the ways search engines used to determine how relevant your site (or pages on your site) is to the searchers keyphrase, therefore where to place you on the search result pages.

We’ll provides you with a guide on how to build links to your site in an effective way to increase the importance search engines place on your site, in a natural way.

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Social Networkiing Promotion guide

There’s a lot of talk about social network sites and using them for business. One thing that is clear is that not many business don’t want to be trawling through profiles and sending out friendship invitations.

In some sections, the appropriate use of social networking site can boost your brand polularity and even increase sales. Used inappropriately it can be a wast of time and may give you the reputation of a spammer, which will likely get you banned.

In this guide we’ll help you identify which social network sites that is appropriate for your business and how to use them.

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PPC guide

PPC advertising is an internet advertising model on which you pay the advertising network only when someone clicks on your advertisement.

When done well, pay per click can be cost effective source of constant stream of income and targeted traffic that can be turned on and off as required. If done poorly and left unchecked, it can bankrupt you.

In this part of the audit we provide you with guide line you can use to launch an effective PPC advertising campaigns

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Article Marketing guide

For some business direct advertising are not always effective at attracting new customers. We’ll show you how you can use article marketing to complement your other marketing activities, attract new customers and even create viral marketing effect.

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Video Marketing guide

Video has become a popular way to showcase your experties, raise your profile, and build relationship with existing and potential customers.

This will provide you with the essential to creating video to promote your products and build trust with your potential users of your products.

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