Search Engine Optimisation (SEO)
Search Engine Optimisation, also known as SEO, is often associated synonymously with internet marketing. However, SEO is only one of a number of diverse online marketing techniques available to get your business visible online. SEO is also probably one of the most misunderstood techniques of Internet marketing. It has the power to make your website very visible when it is done well, but it has also caused many business owners and marketing managers to pull out their hair when it is done badly.
With up to 20% of the factors that determine whether your website shows up in search engines, when someone searches for your business, dependent on your website optimisation (“onsite SEO”), having a site that is highly optimised for the terms, phrases and the right business categories that you want your business to be found, is not just a good business, its imperative.
SEO is also important because for every 5 people who use the Internet, four of them (i.e. 80%) start their Internet browsing by entering a search phrase into the search engine. Search engines today have become the primary method of information gathering. You only need to look at your own behaviour to understand the importance of this. Out of the last 10 times you needed to find some information, did you pick up the Yellow Pages, dictionary, go to your local library, or did you just ask Google? So it makes business sense to follow search engines’ rules if you want your business to be found in the search engines results pages.
Consider SEO as the solid foundations required to make a significant impact online. Without good SEO your internet marketing strategies will rest on weak foundations, significantly diluting the effect of any internet marketing that you do – which would be a waste of valuable and scarce human and financial resources.
We can analyse your website and provide you with a comprehensive report so you can identify what you are doing well, as well as what needs to improve to drive more business to you. You can use our SEO report to instruct your own webmaster and content authors to create a search engine optimised site, or we can do it for you.
Whilst SEO is important, its not our primary focus. Our online traffic generating marketing system is designed to:
- Help you grow your online real estate,
- Increase your brand presence,
- Drive more targeted leads to your business,
- Grow your business and ultimately develop a long-term pipeline of new and ongoing business.
How we achieve this varies from business to business and from industry to industry, as no one particular strategy will apply to every business.
If you want to make serious headway in driving new business from online marketing, if you want to get a competitive edge over your competitors, call us today on 0333 344 1107, request an SEO report or simply talk to us without obligation on how we may be able to help your business.
