Website Promotion through link building

Traditional SEO approach to link building is to get backlinks to your website by improving ‘onsite’ search engine optimisation, boosting a website’s Google page ranking and swapping links with as many other websites with good PR as possible.

Our approach to link building is focused more on driving targeted traffic back to your website, increasing the number of leads and helping our clients generate more sales. Simply having hundreds of  links back to your website will be of no benefit to your business if it doesn’t result in more leads and more sales. Strategic link building is therefore about establishing your competitive position in your online marketplace around your particular industry.

How do you define your online marketplace?

When potential customers do a search online, perhaps looking for a solution to a problem or information to a question they have,  typically they start that search using one of the big search engines such as Google. Lets say that you were in the market of selling LCD televisions and a potential customer did a Google search for a particular brand of LCD television which you supply. From the search results that come back from Google, potential customers will typically find and scan through directories, articles, product reviews, look on discussion forums and evaluate competitors around the keyword term for the model of television that they searched for. The various websites that customers find from the search for the LCD television can be considered your online marketplace. Some of these sites are the sites you would want to have links pointing back to your site as they’ll be the best sources of potential customers.

Part and parcel of having backlinks is also having good content and being aware of the language that people use when searching for your products or services, then incorporating this language into the content of your website, in the title and description, headings, subheadings and of course in your linking text.

We can provide you with the content and undertake the research to identify your online marketplace in order to optimize the amount of traffic going back to your site and also improve the page ranking for your site.

Our strategic link building strategies are part and parcel of Semimco’s unique traffic generating marketing system designed specifically to get your business more exposure online to the type of customers that are looking for your goods and services and to give your website better page ranking. Give us a call us today on 0333 344 1107 for a free without obligation consultation to ascertain whether we can be of help to you.