Want to turn more of your website visitors into customers?

A website visitor will rarely become a customer the first time they visit your website. However, by capturing your website visitors’ details, you can stay in touch with these potential customers and begin to develop a relationship with them to gain their trust so that they may feel more confident about buying from you.

Research has shown that by keeping both existing customers and new prospective customers informed about the products or services that you provide, educating them on the benefits of your products or services and providing them with valued information (in other words build a relationship), significantly increases the number of repeat purchases from existing customers or first time purchases from prospective customers.

How Do You Accomplish This?

Email Marketing

By placing an opt-in box on your website that allows you to capture some of your anonymous website visitors’ details, you can turn your website visitors into prospects by build a relationship using an auto responder service. Auto responders gives you the ability to set-up a sequence of personalized automated emails and conveniently have it programmed to send out emails at times and level frequency of your choosing.

We can help you to source an email responder service, set up your account and the opt-in box on your website so that you can immediately start capturing details (e.g. visitors’ names, email addresses, telephone numbers and addresses) of new visitors to your website. With this information you can then schedule a set of pre-drafted emails to be sent to your prospects at times, days and level of frequency that best works for your business.

Autoresponders are an excellent way to welcome new subscribers, educate them about your products or services and drive them back to your website or get them to pick up the phone to enquire further about your products and services. You can even use autoresponders to send out newsletters and new promotions and or services.

Autoresponders are one of the most effective internet marketing tools available today because of its personalised approach and because you know that if you have captured a visitor’s contact details, they are interested in your product or service. With this information you can then start to work on developing trust and loyalty through the emails that you send and you can also keep in regular contact with customers and prospects with announcements of new product or service launches that you think that they may be interested in.

For advice and guidance on how to set up an auto-responder service and how to best use this service in conjunction with your website and your other internet marketing activities, give us a call today on 0333 344 1107 and we will be happy to be of service.